By Paul Kelly
allstate400atthebrickyard.com
Thursday, August 12, 2004
Checkers Drive-In Restaurants, Inc., the nation’s largest double drive-thru restaurant chain and Official Burger of the Brickyard 400, delivered top performance and excitement to its key stakeholders through the company’s Brickyard 400 Race Day sponsorship.
Nearly 500 guests of Checkers’ annual convention, which took place Aug. 4-6 at Indianapolis, participated in the company’s Brickyard 400 weekend Aug. 7-8 at the Indianapolis Motor Speedway. Activities included golf outings, pre-race track events and other entertainment.
On Aug. 8, Checkers/Rally’s guests joined hundreds of thousands of race fans at the Speedway, where they watched Checkers President and CEO Keith E. Sirois address the crowd immediately after the national anthem and just before the start of the race. The day also included hospitality, driver appearances and racing excitement.
The race featured Checkers/Rally's 2004 Brickyard 400 Sweepstakes winner, James Spencer, of Fredericksburg, Va., who won the honor of waving the green flag to start the race. This is believed to be the first time a consumer was granted this honor at the Indianapolis Motor Speedway.
“The City of Indianapolis provided an ideal venue for the Checkers/Rally's brand celebration,” Sirois said. “This year, the company is remodeling 20 locations throughout the market and opening new locations, creating approximately 350 new jobs for the region.
“Indianapolis is really a showcase of what our brand can do. We have award-winning employees at work in our restaurants, our stores are being re-imaged with a great new look, and we are fully active in the market through our advertising and our Indianapolis Motor Speedway sponsorships.
“Our work in Indianapolis represents initiatives going on throughout our markets across the country.”
Checkers Drive-In Restaurants, Inc. (http://www.checkers.com) is the largest double drive-thru restaurant chain in the United States. The company develops, produces, owns, operates and franchises quick service “double drive- thru” restaurants.
2005 tickets: The 12th Brickyard 400 is scheduled for Sunday, Aug. 7, 2005. Customers who are upgrading or purchasing Brickyard 400 tickets for the first time should act quickly to increase their chances of obtaining their desired seats.
To purchase tickets, camping or parking, contact the IMS ticket office at (800) 822-INDY outside the Indianapolis area, (317) 492-6700 locally or log on to www.indianapolismotorspeedway.com.
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