By Paul Kelly
allstate400atthebrickyard.com
Wednesday, November 2, 2005
The logo for the 2006 Allstate 400 at the Brickyard blends a contemporary look with distinctive elements of the history and tradition of the Indianapolis Motor Speedway.
The 13th annual NASCAR NEXTEL Cup Series race at IMS is scheduled for Sunday, Aug. 6, 2006. Indiana native and resident Tony Stewart earned an emotional victory in the 2005 race.
Major elements of the 2006 design, which features blue, gold and white colors, include the Allstate corporate and "Good Hands" logos, the event date and the traditional IMS "Wing and Wheel."
Months of planning, design sketches and consultation with event sponsor Allstate went into creating the logo. Brad Walters, a creative designer for the IMS Creative Services department, designed the logo.
"I wanted the Wing and Wheel element and the 'plate' with the main text to have fairly sharp, dramatic edges, giving it a strong, current feel," Walters said. "I think that matches the character of the race. It truly was a collaborative effort working with Allstate and other designers in our department."
A variety of collectibles and apparel featuring the new logo will be on sale soon at the Brickyard Authentics Online Store at www.indianapolismotorspeedway.com.
***
2006 Allstate 400 at the Brickyard tickets: The Indianapolis Motor Speedway ticket office is accepting ticket renewals and new ticket orders for the 2006 Allstate 400 at the Brickyard, scheduled for Sunday, Aug. 6. Tickets can be purchased online at www.indianapolismotorspeedway.com or by calling the IMS ticket office at (317) 492-6700 or (800) 822-INDY outside the Indianapolis area.
| Allstate 400 at the Brickyard Talkback | Post Comment |
|
|
|